Pretty Posting & Other Social Media Musings
I think social media is one of the most unexpected concepts to sprout up in our contemporary world. Something which started through early, text-based, messenger and chat rooms sprawled and unfurled into the absolute behemoth conglomerates such as Twitter and Snapchat. Throughout the slight reliability of this blog, there will be weekly installments where some topic relating to social media is divulged and critically analyzed. Our first topic comes directly from Guy Kawasaki & Peg Fitzpatrick's "The Art of Social Media."
What I am exploring is only from the first three chapters, as this is a reactionary post toward our assigned reading. These first three explain how to correctly optimize your profile for maximum attention, content creation, and the perfection of posts. To someone with a mere metaphorical icepick standing on the iceberg of social media, this seems like the absolute basics that the rest of the book could revolve around.
Perhaps I just grew up in a time period where most of the first chapter seems absolutely obvious—what exactly an avatar, bios or cover photos are, for example. The one thing, however, to strike me as hey! this is something you should do was the concept of a vanity URL. Not only does your search engine optimization fly through the roof, but it's both easier to remember and, to put it plainly, a lot more pretty. And as Guy likes to point out, its all about "snap" decisions on the part of the user, so having a complete profile, and a visually pleasing one at that, will help to create both a positive first impression as well as hopefully getting that person to engage. I couldn't agree more with how important this seems to be. As a user highly active on the Instagram platform, where pictures and visuals are the bedrock, the gravity of pretty posting on both is very obviously huge. It makes all the sense in the world—if I'm going to be on my phone more than my own eyes, then I at least want whatever it is that I'm looking at to be great content.
What I am exploring is only from the first three chapters, as this is a reactionary post toward our assigned reading. These first three explain how to correctly optimize your profile for maximum attention, content creation, and the perfection of posts. To someone with a mere metaphorical icepick standing on the iceberg of social media, this seems like the absolute basics that the rest of the book could revolve around.
Perhaps I just grew up in a time period where most of the first chapter seems absolutely obvious—what exactly an avatar, bios or cover photos are, for example. The one thing, however, to strike me as hey! this is something you should do was the concept of a vanity URL. Not only does your search engine optimization fly through the roof, but it's both easier to remember and, to put it plainly, a lot more pretty. And as Guy likes to point out, its all about "snap" decisions on the part of the user, so having a complete profile, and a visually pleasing one at that, will help to create both a positive first impression as well as hopefully getting that person to engage. I couldn't agree more with how important this seems to be. As a user highly active on the Instagram platform, where pictures and visuals are the bedrock, the gravity of pretty posting on both is very obviously huge. It makes all the sense in the world—if I'm going to be on my phone more than my own eyes, then I at least want whatever it is that I'm looking at to be great content.
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