Social Media Marking Blog 1!

I'm sure every single one of us has some form of social media, and as we all know, massive amounts of content must be generated for each one of these platforms. To those that truly understand this process realize just how daunting it can be. Thankfully, literature has begun to emerge specifically on this subject. For both this blog and the for the next few weeks will I examine Jason McDonald's "Social Media Marketing Workbook 2018." As well as strategies for whatever specific campaign is at hand, he also goes into detail about multiple platforms, including Facebook, LinkedIn, Twitter, Instagram and more.

This week's blog will focus on chapter three—the notorious Facebook. Although I haven't personally used Facebook since late 2011, many continue to do so. Even with more and more questions of security and privacy being raised, Facebook remains the largest social media platform.

Diving into the topic, it seems as though this book would suffice the small sliver of the universe that have never even heard about someone using Facebook, including the definition of News Feed, Friend Request, and other such norms of the digital age. That being said, McDonald wants to emphasize that certain platforms are more suited for both the certain type of content and the fact that certain demographics are more prone and likely to be on specific platforms. Another tip given to us is to identify companies that do Facebook (and I'm sure other platforms) well and to follow and inventory them. This allows for beginning companies see what works (as well as what doesn't) and to "reverse engineer" their posts and their habits.