Mentions, Hashtags, and the DUH's of Life
Guy begins explaining that everyone will get negative comments, some may be complaints about your personal brand and some may be a homophobe commenting that you're a faggot and you should die (hello, junior year of high school), but they will show up. Although posting better content may alleviate some of these, there is sadly no definitive cure. However! There are steps to take to address these comments and show that you or your brand cares about the criticism that is being handed out, which I think that the authors do a good job communicating exactly how to do that in chapter five.
Following in the steps of Aggie, there were a lot of DUH moments this time around. I think perhaps the biggest two was the explanation of when to use #hashtags and when to use more specific @mentions. Of course you wouldn't want to tag the Jolly Green Giant when you're attempting to start a dialogue among the canned food discourse, and on the flipside, you wouldn't want to use a hashtag if you were trying to specifically get Chipotle's attention about the fact that you're experiencing their next bacterial outbreak (however, if you wanted to bash Chipotle for yet another infectious outbreak, then the use of hashtags may be the way to go).
And for our winner of the DUH moment: the entirety of chapter six. This chapter was all about exactly how to get followers and believe me, he couldn't have helped less. He has two solutions to the problem millions of people google a year: get good and get on the platform early. Seriously, that's his advice. "Sharing good stuff is 90 percent of the battle of getting more followers. Almost everything else is merely optimization." Thanks, Guy! Although I do agree with the answer to the question how do I get more followers? (make people want to follow you!), if I were writing a book on the topic, I'd probably expand a tad more than he did.
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