Social Media Marketing Insta-Fun

How many of us have an Instagram? For me, a millennial, I definitely do and a lot of my millennial friends do too. Owned by Facebook (huge bummer), Instagram is the Twitter of photos, where all sorts of accounts can thrive. McDonald believes we should follow the advice he's given on almost every other platform, which is to identify who does it well and reverse engineer their strategies. Beyond that, I think he does a job pointing out the nuances specific to Instagram apart from Twitter and Facebook, such as stories and the tagging of location in posts as well as the similarities, like the openness of Twitter and the suspension of true reality like on Facebook.


I think a big question of marketing on Instagram if even a brand or persona should even be on the platform. Of these, McDonald thinks a lot of news and entertainment work well. However, I think a massive market that seems almost made for the art community. Of the arts, I think more specifically, visual arts and music finds a niche. The way the platform is engineered, where the photo or video (or sound of the video) is the central attraction. Another hidden little market that seems to plug perfectly into the platform are tattoo artists. A place where you have an online portfolio that simultaneously acts as an advertisement by virtue of aesthetic—if you like it, you like it. The marketing tactics for this are as easy as they seem to get, post the work and artwork of the artist in an attractive way while reminding users that it's possible to buy this stuff/schedule an appointment/buy our tickets. For these specific industries, I think it may be appropriate to plug your work for sale than other brands.